WatchDNA is designed as a platform to bridge the gap between watch enthusiasts, brands and a network of jewellers who share a deep passion for timepieces and the unique stories of their customers. We firmly believe in the importance of fostering trustful relationships with local businesses that play a significant role in supporting their communities.

Our aim is to offer a commission-free platform for Jewelers (& Brands) to showcase their inventory, encouraging direct engagement and transactions with them. This approach not only supports local businesses but also ensures that our watch enthusiasts like you, can explore and purchase their next timepiece with confidence, directly from experts who best understand the value and craftsmanship behind each watch.

While we are not responsible for the authenticity of these timepieces, we only showcases products available through our network of business partners.
In addition, we are proud to partner with Watch Certificate™, which, through their network of certified watchmakers, could provides an additional layer of trust to your timepieces.