George Sully is a multidisciplinary designer, entrepreneur, and advocate whose influence spans fashion, community building, and creative storytelling. Known widely for founding Black Designers of Canada, a national platform that celebrates and elevates Black creative talent. Sully has built a legacy of visibility, inclusion, and opportunity in industries where Black voices have historically been overlooked.
Black Designers of Canada: A Platform With Purpose
Black Designers of Canada (BDC) stands as Canada’s first comprehensive directory of Black designers, spotlighting creatives working across fashion, graphic design, interior design, industrial design, and more. Launched in 2020 by Sully, the platform was born from his own experiences navigating systemic barriers within the design world, and from a desire to make Black creative talent accessible and visible to industry and public alike.
What began as an online index has since grown into a thriving community of designers and advocates who share work, build networks, and influence culture. Alongside recognition initiatives like the BDC Award of Excellence, the platform actively reshapes how Canada celebrates creative contributions from Black artists and designers.
A Creative Voice for Watch Lovers: George Sully at WatchDNA
In addition to his transformative work with BDC, Sully contributes to WatchDNA as a watch enthusiast & entrepreneur, bringing his unique perspective to horology and lifestyle content. His role on WatchDNA’s contributor team blends his design sensibilities with his passion for watches, offering readers stories that connect personal style, design thinking, and culture.
Through WatchDNA, Sully shares articles, like reflections on milestone timepiece purchases that resonate with both seasoned collectors and newcomers alike, further expanding his footprint in lifestyle media.
Introducing BDC Magazine: Printed Stories, Digital Impact
In an exciting extension of his advocacy work, George Sully recently launched BDC Magazine, a luxury lifestyle publication produced by Black Designers of Canada. Created in partnership with FUJIFILM Printlife and Design Embassy Group, the magazine celebrates design and culture through a distinctly Canadian lens while amplifying the voices of Black creatives across disciplines.
Curated with intention, BDC Magazine combines storytelling, photography, and design features to highlight the people and ideas shaping modern creative culture. The publication is designed not just as a showcase of talent, but as a cultural document that connects readers with the richness, diversity, and innovation of Black Canadian creatives.
George Sully serves as Founder and Editor-in-Chief of BDC Magazine, bringing decades of creative experience and community leadership to the project. Through this print edition, he continues his mission of fostering inclusion, expanding opportunities, and building platforms where diverse voices can be seen, heard, and celebrated.
A Night to Celebrate Creativity: BDC Magazine Launch Party – February 24
The launch of BDC Magazine will be celebrated with an exciting launch party on February 24, 2026, marking the official debut of this luxury lifestyle publication. The event will bring together designers, creatives, supporters, and partners to honour the vision behind the magazine and the work of Black Designers of Canada in amplifying Black creativity across industries. With opportunities for networking, brand showcases, and conversations around design and culture, the launch party will serve as a dynamic celebration of Black excellence, creativity, and community impact, and an important milestone in the ongoing mission to elevate diverse voices in the creative landscape.
Learn more about:
🎨 Black Designers of Canada: A national platform celebrating and elevating Black creative talent across Canada
👤 George Sully: Founder, creative leader, and WatchDNA contributor driving culture through design and storytelling
📖 BDC Magazine: A luxury lifestyle publication spotlighting Black excellence, design, and culture
