Lacoste was founded in 1923 by René Lacoste, a famous tennis player. René Lacoste acquired the nickname ‘The Crocodile’ throughout his career due to his fierce determination. He claimed this name and had a crocodile emblem embroidered onto his clothes. Over time, Lacoste began dressing his friends, steadily building the Lacoste fashion brand. The brand is best known for its tennis-style polo shirts but has a wide-ranging portfolio of clothing and accessories. René Lacoste was an innovator in both fashion and tennis, and this visionary spirit has been carried into the creation of Lacoste watches.
