our vision

At WatchDNA, we understand the importance of knowledge when making informed purchasing decisions.
We recognize that not all brands are available for purchase on our site, but we still encourage everyone to familiarize themselves with all brands. Learning about different brands and their unique features is crucial in helping people find the perfect watch that suits their style and needs.

Our mission is to create a platform where watch enthusiasts can connect, learn, and make informed purchasing decisions while supporting independent, family-owned authorized retailers passionate about watchmaking and their customer’s journey. By doing so, we can help promote diversity, creativity, and inclusivity in the watch industry and build a stronger sense of community.

This is why, once you are confident about the next timepiece, purchase it on our site to secure it. We will then reach out to a local authorized retailer closest to you to finalize the shipping of your purchase, or you can choose to pick up your watch by scheduling a
Click and Collect.

At WatchDNA, we also understand the importance of giving back to the world. That’s why we have committed to doing something unique and partnering with some amazing non-profit organizations.

"BE THE CHANGE YOU WANT TO SEE IN THE WORLD."
GANDHI

BE PART OF THE SOLUTION

We all have our paths on this planet, and it’s our belief that discovering and pursuing our unique missions is vital to experiencing fulfillment. That’s why we’ve chosen to become part of B1G1 and 1% FOR THE PLANET‘s global communities. By doing so, we aim to expand and enhance our community involvement as we journey through life.

TIME IS NOW! CREATE A WORLD FULL OF GIVING WITH US
With every watch purchase on our platform, we’ll contribute to one of the following causes.

Living by our motto:
Life is too short; you have to make the most of it. Explore its
monarchy in its immensity.
Don’t stop where you think you are,
But on the contrary, search without despair.

Support our community

Using Gandhi's quote as inspiration, we are firmly convinced that each of us can make a difference in our communities

Fight climate change

Our next generation deserves a better future, so we must work together to contribute to a Clean Earth. Check out below the non-for-profit organization that we decided to support.

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