Swatch | WatchDNA

Swatch is a widely known Swiss watch brand that was established in 1983 by the Swiss entrepreneur, Nicolas Hayek. It is popular for its trendy and affordable watches which come in a variety of colors, designs, and styles. The brand aims to bring together the traditional Swiss watchmaking craftsmanship with a modern and contemporary touch. Swatch has become a household name in the watch industry and has built a reputation for creating durable, functional, and fashionable timepieces. With a diverse collection ranging from sports watches to classic dress watches, Swatch caters to the needs of every watch enthusiast.

1983

Swatch was established in 1983 by Nicolas Hayek

1984

Swatch introduces its first collection of automatic watches

1986

Swatch opens its flagship store in Zurich

1990

Swatch introduces the Skin’s collection, a series of ultra-thin watches

1996

Swatch launches the Internet Time concept, a way of measuring time in decimal units

2000

Swatch collaborates with the Olympic Games and produces official timekeeping for the games in Sydney

2002

Swatch introduces the “Originals” collection, a revival of its classic designs from the 1980s

2012

Swatch launches the “Sistem51” collection, a series of watches with a fully automatic movement consisting of only 51 components (compared to the usual 100+)

2018

Swatch partners with Visa to launch a contactless payment system in their watches

2021

Swatch continues to release new collections and collaborations with artists, musicians, and designers.