Panerai is an Italian luxury watch brand that was founded in Florence, Italy in 1860. The brand is known for its large, bold watches with distinctive designs, and it has a strong association with the Italian navy. Panerai watches were originally made for the Italian Navy in the 1930s and 1940s, and the brand has always been associated with the maritime world, which is reflected in its design. The brand is also known for its use of high-quality materials, such as titanium and carbon, and its use of in-house movements. Panerai watches are highly sought after by collectors and enthusiasts for their unique design and craftsmanship. The brand is now part of the Richemont group.
The company was founded in Florence, Italy
Panerai begins producing watches for the Italian navy
The brand stops producing watches, and the production is resumed by the Richemont Group in 1993
Panerai officially re-launches its watches collections, starting with the Luminor and Radiomir lines
Panerai opens its first flagship boutique in Florence
Panerai launches its first in-house movement, the P.2002
Panerai launches its first in-house chronograph movement, the P.9100
Panerai launches its first in-house tourbillon movement, the P.2005
FOUNDED
1860
In the past, watch companies supported the heroes of the day, which included mainly race car drivers, actors and athletes. Today’s heroes...
