ABOUT REBELS AND VISIONARIES. Inspired by the times when a product was kept for life.
You invested in durability, quality and uniqueness.
The mindset is to step back to that period in the 1960s. To those pure and colourful aesthetics we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones and Woodstock; a return to the struggles, the changes, the rebellious spirit that so marked that decade.
Even though ELKA Watch Co. of 2022 has no connection with the defunct brand, the company wanted to pay tribute to the old Dutch brand that was founded in Amsterdam by Eliazer Kiek.
The Elka Watch en Clock Company Amsterdam opened its Swiss branch in La Chaux-de-Fonds.
The brand disappeared along with Ernst Louis Kiek, grandson and last heir.