“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.” - H. Wilsdorf

1926 BIRTH OF THE BRAND In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” for Hans Wilsdorf. Established in Geneva, he acquired the exclusive usage rights from the dealer.

1932 FIRST TUDOR WATCHES IN AUSTRALIA The first watches bear a simple TUDOR signature on the dial, with the horizontal bar of the T lengthened above the other letters. On some rare pieces, the name Rolex also appears. Rolex would effectively guarantee the technical and aesthetic quality of TUDOR watches until the brand attained autonomy in this field. The TUDOR-signed watches included models for both men and women; they were mainly rectangular, barrel-shaped or with bevelled sides. In 1932, TUDOR watches for the Australian market were delivered exclusively to the Willis company, which was entrusted with distributing them to the best jewellery shops in the country. TUDOR “CATANACH’S” The rectangular watch with bevelled sides in chromium-plated metal presented here illustrates the type of product that TUDOR created in this initial period. It had a two-tone, two-sector cream dial with luminescent Arabic numerals, baton hands in blued steel with luminescent material, a minute track and a small seconds hand at 6 o’clock. Its Calibre was barrel‑shaped, recognisable by its three red rubies visible on the top plate. Established in Melbourne since 1874, Catanach’s Jewellers is one of the oldest jeweller families in Australia.

1936 HANS WILSDORF TAKES BACK THE BRAND “THE TUDOR” On 15 October 1936, the house of “Veuve de Philippe Hüther” transferred the brand “The TUDOR” to Hans Wilsdorf. In this same period, the rose of the TUDOR dynasty appeared on the dials. Inscribed within a shield, this logo symbolised the invincible union of strength – the watch’s robustness – with grace – the beauty of its lines.

1946 CREATION OF THE “MONTRES TUDOR S.A.” COMPANY Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. Thus, on 6 March 1946, he created the “Montres TUDOR S.A.” company, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

1947 EVOLUTION OF THE LOGO From 1947 onwards, a year after the official launch of TUDOR, the shield gradually disappeared from the logo. Henceforth it would consist of only the company name and the rose; finely drawn or as an applique in relief; thus emphasising the brand's elegance and style.

TUDOR OYSTER 4463 The example of reference 4463 presented here has a 34 mm waterproof Oyster case. Its silver-coloured dial is punctuated with luminescent hour markers and Arabic numerals. The hour and minutes hands are also luminescent. Its seconds hand is painted red for better visibility. It has a screw-down case back signed 'TUDOR'. Its movement is the mechanical Calibre 59 with an anti-shock system and two positions. Its crown is the patented riveted Oyster-type crown

1948 FIRST TUDOR-SPECIFIC ADVERTISING In 1948, the first advertisements dedicated to TUDOR were launched. The brand was clearly associated with Rolex, both in the text and in the logo. The models shown were for both men and women. The copy emphasised the aesthetics of the watches, their chronometric precision and their waterproofness.
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Tudor is a luxury Swiss watch brand that was established in 1946 by Hans Wilsdorf, the founder of Rolex. It is renowned for its expert craftsmanship and innovative designs, offering a wide range of timepieces for both men and women. Tudor watches are highly sought-after for their exceptional quality, reliability, and style, making them a popular choice among watch aficionados around the world. With a rich history and timeless appeal, Tudor continues to push the boundaries of watchmaking excellence with every new collection.


Tudor was founded by Hans Wilsdorf, the founder of Rolex, with the aim of creating a more affordable line of watches that still maintained Rolex's quality and reliability.


Tudor launches its first waterproof watch, the Oyster Prince.


The Tudor Oyster Prince Submariner is launched, which became a popular choice among professional divers due to its reliability and durability.


Tudor watches are adopted by various military organizations, including the French Navy and the US Navy.


Tudor introduces a new line of watches, the Heritage collection, which pays tribute to the brand's iconic designs from the past.


Tudor experiences a resurgence in popularity with the release of new models, collaborations with celebrities and sports teams, and high-profile brand ambassadors like David Beckham and Lady Gaga.




Geneva, Switzerland


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