Dr h.c. Nicolas G. Hayek (1928–2010), Swiss citizen, Chairman and Delegate of the Board of Directors of the Swatch Group from 1986 to 2010. Mr N.G. Hayek, strategic consultant of the Group since 1980, defined the guidelines for the merger of ASUAG-SSIH, and developed the future strategy of the Group. The Universities of Neuchâtel and Bologna conferred honorary doctorates on him. Mr N.G. Hayek was also Chairman of the Board of the Hayek Group, of which he was the founder and which also occasionally provides services for the Swatch Group. Mr N.G. Hayek acted within the Advisory Board of EPFL (Ecole Polytechnique Fédérale de Lausanne) and was also a member of the temporary advisory «High Level Group» of the European Union.

Mr N.G. Hayek was awarded the distinction «Grosses Ehrenzeichen mit Stern» from the government of Austria, he was appointed «Officier de la Légion d’honneur» and «Commandeur de l’Ordre des Arts et des Lettres» by the government of France and was nominated honorary citizen of Biel-Bienne as well as of Meisterschwanden (Aargau). In January 2007, Mr N.G. Hayek received the Swiss Lifetime Award, which was awarded for the first time.

In 2008, Mr N.G. Hayek constituted Belenos Clean Power Holding Ltd, of which he was Chairman and Delegate. Mr N.G. Hayek did not exercise other executive or supervisory activities outside the Group. He held neither official function nor political office.

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Biel, Switzerland

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Swatch is a widely known Swiss watch brand that was established in 1983 by the Swiss entrepreneur, Nicolas Hayek. It is popular for its trendy and affordable watches which come in a variety of colors, designs, and styles. The brand aims to bring together the traditional Swiss watchmaking craftsmanship with a modern and contemporary touch. Swatch has become a household name in the watch industry and has built a reputation for creating durable, functional, and fashionable timepieces. With a diverse collection ranging from sports watches to classic dress watches, Swatch caters to the needs of every watch enthusiast.


Swatch was established in 1983 by Nicolas Hayek


Swatch introduces its first collection of automatic watches


Swatch opens its flagship store in Zurich


Swatch introduces the Skin’s collection, a series of ultra-thin watches


Swatch launches the Internet Time concept, a way of measuring time in decimal units


Swatch collaborates with the Olympic Games and produces official timekeeping for the games in Sydney


Swatch introduces the “Originals” collection, a revival of its classic designs from the 1980s


Swatch launches the “Sistem51” collection, a series of watches with a fully automatic movement consisting of only 51 components (compared to the usual 100+)


Swatch partners with Visa to launch a contactless payment system in their watches


Swatch continues to release new collections and collaborations with artists, musicians, and designers.




Biel/Bienne, Switzerland


🇨🇦 Swatch Group Canada Ltd.
555 Richmond Street West Suite 1105 M5V 3B1
Tel: + 1 416 703 1667

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