THE MAURICE LACROIX STORY
For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelégier.
When Desco von Schulthess Company, an internationally operating company, launched its first watch models under the name Maurice Lacroix in 1975, it was able to draw on its long experience and know-how in this industry. Founded in 1889 in Zürich, the company was, since 1946, the precious link between wellknown Swiss watch brands and the rest of the world, especially the Far East.
In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier. Here, in the heart of the Swiss Jura mountains, high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. Thanks to its know-how gained from decades of building high-quality watches, it was only a small step for Desco von Schulthess to create its own brand, Maurice Lacroix.
Since then, Maurice Lacroix's journey is marked by important milestones.
Maurice Lacroix is a luxury Swiss watch brand known for its fine craftsmanship, contemporary designs, and innovative technology. The brand was established in 1975 in the Swiss town of Saignelégier, and it quickly gained a reputation for its high-quality timepieces. Today, Maurice Lacroix continues to create luxury watches that are both functional and stylish. With a focus on precision, durability, and aesthetic appeal, Maurice Lacroix is a favorite among discerning collectors and watch enthusiasts all over the world. Whether you’re looking for a classic dress watch or a sporty timepiece, Maurice Lacroix has a range of options that are sure to impress.
Maurice Lacroix brand was established in the Swiss town of Saignelégier
The brand focused on classic dress watches and gained a reputation for fine craftsmanship
Maurice Lacroix introduced its first line of sports watches
The brand launched the Pontos collection, featuring innovative technology and contemporary designs
Maurice Lacroix introduced the Masterpiece collection, featuring complex, high-end movements and unique designs
The brand created its first in-house movement, the ML106-7, featured in the Masterpiece Le Chronographe Squelette model
The brand announced a partnership with record-breaking wingsuit pilot Jeb Corliss, creating the AIKON Venturer Limited Edition Jeb Corliss watch.