In 1980, the first Hublot watch saw the light of day. Created by the Italian entrepreneur and founder of the brand Carlo Crocco, it gave form to a powerful idea: designing a practical watch that could resist the elements. It had to be simple and comfortable, a classic, sporty timepiece boasting an immediately recognisable design. By combining a precious traditional material - gold - and a modern material - rubber - for the first time in modern watchmaking, the Classic Original dispensed with the established codes, imposing a new vision of luxury that signified the beginnings of Hublot’s “Art of Fusion”. Its strong personality emerged through the blend of materials and in the characteristic design of its bezel with 12 titanium screws, inspired by a ship’s porthole (a ‘hublot’ in French‘). Its strap in natural rubber, combined with a gold case and a minimalist black dial, would become the aesthetic signature of Hublot watches. Decades later, it is the standard for high-end sports watches.

Big Bang Original With its innovative design – inspired by the Classic Original but revolutionised – the Big Bang is THE iconic Hublot model and has been its best-seller since it was introduced in 2005. True to its name, its arrival caused a real ""big bang"" that shook up the watchmaking world and discarded convention. Hublot’s futuristic vision and the ideal embodiment of the Art of Fusion, the Big Bang Original unquestionably ushered in a new era in terms of watch design. Its name expresses Hublot’s core values, by evoking the origin of the universe, the explosion when all matter was combined as a single entity in the original fusion.

Classic Fusion Launched at Baselworld in 2008, the Classic Fusion watch is a modern reinterpretation of the first innovative designs of the 1980's, which gave life to the original Big Bang. Its sporting yet chic aesthetic, with a satin-finished bezel, a pared-down dial and a refined profile, revealed a more traditional temperament than the Big Bang, while echoing its distinctive look. The range has since become a timeless must-have, integrating diverse features and a variety of diameters, materials and vibrant colours. A unisex icon of the Art of Fusion, the versatile elegance of the Classic Fusion today lends itself to all interplays of materials and designs.

Big Bang Unico Presented in 2013, the Big Bang Unico fused the inimitable style of the Hublot icon and the first movement manufactured in-house, the Unico chronograph. By using the new Hublot proprietary engine, this exciting Big Bang line hit hard and showed the brand’s ambitions in manufacturing development. The radical design of the Big Bang evolved to accommodate this all-new chronograph movement. In addition to its functionality – a 3-day power reserve and flyback function to stop and reset the chronograph to zero – the Big Bang Unico displayed a new identity, with its mechanism visible on the dial side. This all-new construction was emphasised by the open dial with round figures, housed in an imposing case with round pushers and a crown over-moulded with rubber. The strap, fitted with the ""One Click"" easy interchangeability system, came in structured and ribbed rubber for the first time. Five years later, the Big Bang was redesigned to adapt to all wrist sizes and appeal to both men and women alike. Its new unisex case, reduced from a 45mm to 42mm diameter, incorporated an entirely recalibrated version of the Unico movement, whose technical innovations were subject to four patents.

Spirit of the Big Bang Presented at Baselworld in 2014, the “Spirit of Big Bang” watch was first and foremost a new and original form for the Hublot range: a Big Bang in a barrel shape. In the spirit of the original, the identifying codes remained: six titanium H-shaped screws on the bezel, lugs on either side, a crown moulded with rubber, luminescent hands and index, and the strap attachments. All the identifiers of the Big Bang were present, integrated into a barrel case built like a “sandwich” offering limitless combinations of materials, colours and finishes.

In this watch, with its simultaneously classic and modern form, the Art of Fusion was also expressed via a blend of precious, high-tech or natural metals. It incorporates a “Hublotised” El Primero (5Hz) skeleton chronograph, recognised as one of the best on the market, reworked in its architecture and finishes in collaboration with the Zenith Manufacture. In 2020, Hublot presented the Spirit of Big Bang Meca-10, which revealed a Meca-10 calibre entirely reworked for this model, embracing the contours of its barrel shape.

Big Bang Meca-10 To design its new Manufacture movement, Hublot drew inspiration from children's construction sets. Modern and different, the Big Bang Meca-10 incorporated a skeleton calibre movement, inspired by Meccano kits, with a 10-day power reserve. Its atypical and innovative architecture, designed like a building set, revealed a rack system on the dial side with two barrels parallel to the power reserve indicator, and two racks sliding on a horizontal axis. This model – fitted with a mechanical manual-winding movement featuring a 10-day power reserve indicator – was a further embodiment of the brand’s technical and aesthetical audacity. It set a new standard for the industry of the future with, as a bonus, incredible commercial success in the manual- winding watch sector.


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Hublot is a luxury watch brand based in Switzerland. The company was founded in 1980 by Carlo Crocco. The brand is known for its bold, contemporary designs, and its use of advanced materials, such as carbon fiber and ceramic. Hublot is particularly well-known for its “Big Bang” collection, which features watches with a distinctive, layered case design, as well as its “Classic Fusion” collection, which is inspired by traditional watchmaking styles. Hublot is also known for its collaborations with other luxury brands and personalities, such as Ferrari, and Pelé, and for its commitment to traditional watchmaking techniques. Hublot watches are highly sought-after by collectors and enthusiasts for their unique style, and craftsmanship.


The company was founded by Carlo Crocco in Switzerland


Hublot launches the Big Bang collection, with its unique layered case design


Hublot becomes a part of the LVMH group


Hublot launches the first watch with a case made of ceramic, the Hublot Classic Fusion Ceramic


Hublot becomes the official timekeeper of the FIFA World Cup


Hublot introduces its first in-house movement, the Unico caliber


Hublot launches its first smartwatch, the Hublot Smartwatch


Hublot launches its first watch with a case made of sapphire crystal, the Hublot Big Bang Sapphire


Hublot launches its first watch with a case made of recycled materials, the Hublot Spirit of Big Bang Recycled




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