Carl F. Bucherer


The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways.

In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry.

“The surprising marriage of jeweler skills and watchmaker expertise is what made Carl F. Bucherer’s creations unique from the beginning.”


SINCE 1888

Self-confidence is an essential precondition for becoming established as an entrepreneur. Carl Friedrich Bucherer’s self-confidence was based on creativity, technical skills, prudence and a steadfast adherence to his goals. Since its formation more than 125 years ago, the company formed by this visionary figure has remained in the sole ownership of the Bucherer family. Continuity, a free spirit and entrepreneurial independence are thus hallmarks of our brand, as is the dynamism that has again and again put us decisively ahead of time.

Brand Logo




Lucerne, Switzerland

You can also get in touch with an

authorized retailers

Carl F. Bucherer is a Swiss luxury watch brand, founded in 1888 in Lucerne, Switzerland. The brand is known for its high-quality, precision timepieces that combine traditional Swiss watchmaking techniques with contemporary design. Carl F. Bucherer offers a range of watches for both men and women, including dress, sport, and diving watches, as well as chronographs. The brand is particularly renowned for its innovations in the field of automatic winding mechanisms, which have set it apart from other luxury watch brands. In addition to its core collections, Carl F. Bucherer also offers limited-edition and custom watches that showcase its attention to detail, craftsmanship, and heritage. Today, Carl F. Bucherer is recognized as one of the leading luxury watch brands in the world, offering timepieces that are both stylish and practical.


Carl F. Bucherer is founded in Lucerne, Switzerland.


The first Bucherer wristwatch is introduced.


Carl F. Bucherer develops its first chronograph movements, establishing itself as a leading producer of precision timing instruments.


Carl F. Bucherer introduces its first automatic winding movements, revolutionizing the world of luxury watches.


Carl F. Bucherer expands its collection, adding sport and diving watches to its lineup.


Carl F. Bucherer introduces its first in-house movements, further establishing its reputation for quality and craftsmanship.


Carl F. Bucherer celebrates its 128th anniversary, showcasing its heritage and continued commitment to innovation and excellence.




Lucerne, Switzerland


Find your closest authorized retailers.